Applications for the Fall 2020 Program are open

About the Program


Helping early stage startups

The Emory Startup Launch accelerator program is offered this fall 2020 to guide early stage founders through a defined process that will help teams rapidly take their ideas and test them with customers to discard, change and build a business model to move the startup forward. The 10 week program begins in October and is accepting team applications now. The program is open to the entire Emory community, to help build and enhance the Emory student/faculty/staff/alumni entrepreneurial spirit by helping create successful startups.  

There is no cost to attend.

This startup accelerator program is funded by a grant from the Emory University - The Hatchery in collaboration with the Emory Goizueta Business School


Program Requirements

Maximum team size is four members with at least one member of the team being a current Emory student, alumni, faculty or staff member. The program instructor chooses participating teams. Preference will be given to healthcare related startups.

All team members will be required to attend on a weekly basis: a three-hour night session, present a weekly team update, attend a thirty-minute progress meeting (with the instructor) and complete in-person, documented customer interviews. 

The sessions are held at the  

Emory University, The Hatchery.  

Please consider that this is a highly-interactive program that requires substantial time outside the classroom interacting with your potential buyers/users each we


What you will learn

Topics covered during the program include: 

  • Use a Startup Business Model Canvas to describe, test and refine a business
  • Uncover, refine and confirm buyer/user problems that lead to solutions  
  • Learn interview tools that test and refine your assumptions with buyer/users  
  • Define and explore your early adopters (buyers/users)  
  • Find the buyer/user behavior triggers that signal demand  
  • Create, deliver and test micro offers with buyers/users to reveal demand  
  • When and how to apply micro innovations to adjust your business model   
  • Recognize and utilize useful metrics to show traction in your business model  
  • How to discover, define and test key words to amplify buyer/user interaction  
  • Create an effective early stage company presentation for Demo Day    


Methods and Processes

The program makes extensive use of in-the-field research and testing by applying methods/processes that include: 

  • Behavioral economics
  • Ethnography
  • Qualitative interviews
  • Quantitative assessments
  • Active listening and observation 
  • Startup Business Model Canvas
  • Pathway development and activation

Doing this work successfully will helps teams validate demand, strengthen the teams’ understanding of the problem they are solving, develop metrics to support investments, build their resource networks and strengthen the startup team.

Mentors from the Atlanta startup community and GBS alumni will be invited to attend the program and help the teams during portions of the program.   


A Team Insights event will be held at the completion of the program. Successful teams will be invited to present their startups to the Emory and Atlanta community. To apply for the Emory Startup Launch please complete and submit the program application 

Spring 2018 - Program Reflections

Contact Us

Drop us a line!

Thank you for your interest and we look forward to receiving your application.



Emory Startup Launch

1300 Clifton Rd NE, Atlanta, Georgia 30307, United States

Emory University - Goizueta Business School


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